THE BEGINNING
Our collaboration with RUFFLOG began with a conversation with its founder.
He spoke not only about fashion, but also about the world of golf for younger generations.
What stood out was his desire to make RUFFLOG a welcoming place for the next generation of golfers.
His vision goes beyond fashion. It is about the future of golf and its culture, something that deeply resonates with us.
We are grateful for the opportunity to work together and bring this collaboration to life.
FROM DESIGN TO PRODUCT
Our goal was to bring RUFFLOG's designs to life while staying true to the designer's vision.
We carefully selected fabrics, developed patterns, and refined details such as pockets, embroidery, and prints.
We refined each detail through prototypes and feedback from RUFFLOG.
Every fabric matters.
Color, texture, and weight.
We selected each material with care
to bring RUFFLOG's designs to life.
THE DETAILS AND MESSAGE
One example is the tiny text printed on heavy duck canvas.
The fabric's coarse texture makes fine printing difficult.
To achieve a clean print while keeping the fabric's natural character, we tested different fabric orientations, text sizes, and ink blends.
"NOT JUST ONE, GRAB BOTH EXTREMES."
Small letters. A powerful message from RUFFLOG.
Bold graphics. Tiny letters.
Fine printing on duck canvas takes care.
We fine-tuned the printing process
to print tiny letters clearly
on the fabric's coarse texture.